Guts Must Be Crazy

Big ideas often feel crazy at first. “Guts Must Be Crazy” became the theme of Citra Pariwara 37, an annual awards event celebrating bold creatives in advertising, media, and digital who dare to challenge norms. Inspired by traditional Indonesian masks—symbols of eccentricity and rich cultural heritage—we designed 37 unique masks, each with a shocked expression. These masks embody the thrill, fear, and awe of groundbreaking ideas that disrupt expectations. Because, at its core, Citra Pariwara is about honoring fearless creativity that leaves the world positively shocked and inspired.