Guardian iPad Edition

The brief for the Guardian iPad edition was to ‘put the paper on the iPad’. It completely reworks the experience of reading a newspaper on an iPad. We created something that is a new proposition, different to other digital offerings. It works in either orientation and nothing is sacrificed. Instead of it being based on lists, breaking news, and the fastest updates, it’s designed to be a more reflective, discoverable experience. This gives it the potential to have a design capable of responding to the news – just like a newspaper.