Gordon's Brand World

Gordon’s Gin boasts a proud history stretching back to the 18th century and were looking to rejuvenate their brand. We explored their rich heritage and reinvented their graphic assets to create a witty, reinvigorated ‘brand world’ that could be expressed across all channels both on and offline. The boar’s head, a symbol of hospitality, had long been associated with the brand. We adapted it, swapping out the traditional apple in its mouth and replacing it with a lime. It became a brand ambassador, frequenting events and connecting strongly with their customers.