Game of Balls

Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early. Luckily, we knew where we could reach them… Introducing GAME OF BALLS. For the first time ever, an actual porno was interrupted by a public health message. We literally caught men with their pants down. Our media idea spread organically across the net, with 1.5+ million views in 4 weeks, 2.5+ million in 6 weeks, and reaching 15+ million and counting…