Ashes

FOR YEARS, CAMPOFRÍO HAS BEEN RAISING SPANISH PEOPLE’S SPIRITS WITH ITS CHRISTMAS CAMPAIGN. BUT IN THE RUN UP TO CHRISTMAS 2014, SOMETHING NO-ONE EXPECTED HAPPENED: OUR BURGOS FACTORY WENT UP IN SMOKE. AND, WITH IT, THE LIVES OF HUNDREDS OF WORKERS. THE SITUATION WAS VERY BLEAK. CAMPOFRÍO WAS FACED WITH THE BIGGEST CRISIS A COMPANY CAN ENCOUNTER.