For the Love

BBDO New York created a three-day, one-of-a kind, live event on Twitch to celebrate basketball, sneakers and the culture at large. It partnered with artist Temi Coker to create a vibrant look and feel for the campaign and animated the court in real time using 3D projection mapping. Viewers could influence the artwork on the court live, get their Tweets animated live on court, cheer for and interact with the influencer talent competing in a slam dunk contest, game of HORSE, and a one-on-one matchup.