Flavors of China
Flavors of China
China has a vast territory and a rich culinary system. Starting from the cooking techniques themselves, its core can be summarized as"steam, boil, stir fry, stew, fry, roast, pan-fry,braise", etc. The design adopts cooking techniques as its core visual symbols, organizing the names of dishes prepared through different methods via typographic arrangement, layout rhythm, and a color system, thereby constructing a visual language uniquely representative of Chinese cuisine.
Awards
D&AD Pencils
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Blackbow
- Advertising Agency
- Blackbow
- Design Agency
- Blackbow
- Production Company
- Cangfeng Productions
- Client
- Qianmen Street Management Committee
