Flavors of China

Flavors of China

China has a vast territory and a rich culinary system. Starting from the cooking techniques themselves, its core can be summarized as"steam, boil, stir fry, stew, fry, roast, pan-fry,braise", etc. The design adopts cooking techniques as its core visual symbols, organizing the names of dishes prepared through different methods via typographic arrangement, layout rhythm, and a color system, thereby constructing a visual language uniquely representative of Chinese cuisine.


Awards


Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Entrant Company
    • Blackbow
  • Advertising Agency
    • Blackbow
  • Design Agency
    • Blackbow
  • Production Company
    • Cangfeng Productions
  • Client
    • Qianmen Street Management Committee