Famous Cars

While other retailers were racing to become number one in grocery delivery, Walmart decided to accelerate the launch their grocery pickup service. Yes, pick-up, So we brought in the cavalry. We created an epic crossover of film and television cars – from the Batmobile to Cinderella’s carriage to the Mystery Machine to demonstrate how the service works. And it worked. Walmart’s Famous Cars spot had over 20 million views within 24 hours of launch, and 700 million impressions in a week.