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Fú

Fú

Fú is a touching film demonstrating how Airbnb properties can become homes away from home at a time of year when young Chinese are finding it increasingly difficult to return to their family hometowns. The three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New Year, much to the disappointment of herself and her parents. Fortunately, Airbnb's platform is on-hand to help.


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Yellow and Black D&AD Pencils

D&AD Awards 2027

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