Everyone is Gay

To launch Mix Brazil, the largest cultural celebration of diversity in Latin America, Neogama/BBH created a campaign to underline a ubiquitous and insidious prejudice in Brazilian society. Certain behaviours, no matter how trivial, can be interpreted as gay. If you're a guy that trains glutes or a girl with body hair, you could be called gay. This spot uses humour to highlight the issue with an epic song based on Carl Orff's O Fortuna.