Endangered Species AR Bird Watching Newspaper

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Endangered Species AR Bird Watching Newspaper

This project transformed the newspaper into a "vast natural environment composed of text" to create a unique birdwatching experience. We designed the printed page to visually represent natural habitats like "grass," "sea," "beach," "ripple," and "wind" using only the printed characters and strings of text, where hidden, symbolic birds from Japan's central region—many of them endangered—were designed to appear to be “living.”


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

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Details

Credits

  • Entrant Company
    • Dentsu Tokyo
  • Advertising Agency
    • Dentsu Tokyo
  • Design Agency
    • drawrope
  • Production Company
    • Cloud CIRCUS
  • Client
    • Chunichi Shimbun