Effortless Nutrition

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Effortless Nutrition

This work is a heartwarming stop-motion animation created for Zespri, a New Zealand kiwifruit exporter, to raise awareness about malnutrition in Japan. The creative idea behind the film was to use cutting-edge stop-motion animation to deliver a positive and inspiring message about the importance of healthy eating, without relying on fear-based tactics. The animation features adorable characters, making the message more relatable and encouraging healthier eating habits through the consumption of kiwifruit.


Awards


Details

Credits

  • Entrant Company
    • Dentsu Tokyo
  • Brand
    • Zespri
  • Advertising Agency
    • Dentsu Tokyo
  • Design Agency
    • Dentsu Tokyo
  • Production Company
    • AOI Pro.
  • Animator
    • Hirokazu Minegishi
  • Client
    • Zespri International Japan