Effortless Nutrition
Effortless Nutrition
This work is a heartwarming stop-motion animation created for Zespri, a New Zealand kiwifruit exporter, to raise awareness about malnutrition in Japan. The creative idea behind the film was to use cutting-edge stop-motion animation to deliver a positive and inspiring message about the importance of healthy eating, without relying on fear-based tactics. The animation features adorable characters, making the message more relatable and encouraging healthier eating habits through the consumption of kiwifruit.
Awards
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Dentsu Tokyo
- Brand
- Zespri
- Advertising Agency
- Dentsu Tokyo
- Design Agency
- Dentsu Tokyo
- Production Company
- AOI Pro.
- Animator
- Hirokazu Minegishi
- Client
- Zespri International Japan


