Digital Art Garden
Digital Art Garden
How to appreciate the cool, in a Japanese context? The project revisited Japan’s traditional approaches to cooling down in the summer, paying homage to customs that arose out of the Japanese sensibility and reconfiguring them into a contemporary art experience. Visitors immersed themselves in this space in the middle of the city, which somehow fused nostalgia and novelty, and took in the invigorating “ryo” – the Japanese notion of coolness that is soaked up through all five senses, regardless of the temperature outside.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Client
- Tokyo midtown
