Crocodile / Shark / Deer

The humble T-shirt that we pay $15 for, and which we casually wear and then discard, actually costs a lot more. The real price is paid for by the wildlife that suffers at every step along the production chain. This fact is heightened by the irony that many fashion brands use animals as their logos. For the WWF it has all come together in a series of T-shirt designs that tell the truth simply and eloquently. They are both the medium and the message.