Coco Crush

Coco crush. Some encounters you wear forever. The Coco Crush collection is the leading and most iconic franchise of Chanel fine jewelry. For Gabrielle Chanel, every encounter was a game where luck and destiny intersect. The Coco crush collection is a story of encounters. In 2024, our ambassadors of the house play out the universal game of musical chairs, set to the rhythm of ‘It’s So Good’ by musician, DJ, & producer, Jamie xx. The unique collaboration resulted in the creation of an original track exclusively for the campaign, released as a single & available on music platforms worldwide.