Chinese Plum Blossom Culture
Chinese Plum Blossom Culture
Admired for blooming in snow, plum blossoms symbolize Chinese literati’s solitude and purity. This book explores eight plum-related themes: poetry, ci poetry, painting, music, landscapes, artifacts, and incense. Bound as eight interconnected booklets in one slipcase, it balances clear logic with cohesion. Centered on "Is it snow or plum blossoms?", the design uses ample white space, minimalist layouts, lightweight soft materials, and desaturated colors. It ultimately creates an exclusive poetic aura of solitude and elegance unique to plum blossoms.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Client
- Chongqing Jiangji Distillery
- Brand
- Meijian Plum Wine
- Production Company
- Shenzhen International Color Printing
- Entrant Company
- Tianqi Xu
