Chinese Plum Blossom Culture

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Chinese Plum Blossom Culture

Admired for blooming in snow, plum blossoms symbolize Chinese literati’s solitude and purity. This book explores eight plum-related themes: poetry, ci poetry, painting, music, landscapes, artifacts, and incense. Bound as eight interconnected booklets in one slipcase, it balances clear logic with cohesion. Centered on "Is it snow or plum blossoms?", the design uses ample white space, minimalist layouts, lightweight soft materials, and desaturated colors. It ultimately creates an exclusive poetic aura of solitude and elegance unique to plum blossoms.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Tianqi Xu
  • Production Company
    • Shenzhen International Color Printing
  • Client
    • Chongqing Jiangji Distillery
  • Brand
    • Meijian Plum Wine

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