Ceviche

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Ceviche

Inspired by the street food scene in Lima, the Ceviche identity borrows from the energy of Peruvian culture. We developed a hand-drawn logotype, incorporating key elements from Lima's coat of arms. The book’s cover also features a series of tiles, similar to those found on the kitchen wall of a typical Peruvian restaurant. Running across the tiles, with authentic breaks, is the Ceviche logotype.


D&AD pencils

  • D&AD WOOD pencil

Details

Credits

  • Client
    • Martin Morales
    • The Orion Publishing Group