Bricks on Track: Building the LEGO F1 Drivers’ Parade
Bricks on Track: Building the LEGO F1 Drivers’ Parade
A secret mission. A ticking clock. Bricks on Track is the inside story of how a global team of creative mavericks set out to pull off an impossible heist. Build 10 full-size, drivable LEGO Formula 1 cars in secret - and deliver them to the Miami Grand Prix for the likes of Lewis Hamilton, Lando Norris and Pierre Gasly to race in front of a worldwide audience. A celebration of human imagination, teamwork and the power of play. A reminder, for kids and parents alike, that if you can dream it, you can build it.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Advertising Agency
- Design Agency
- Production Company
- Brand
- LEGO
- Client

