Bricks on Track: Building the LEGO F1 Drivers’ Parade

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Bricks on Track: Building the LEGO F1 Drivers’ Parade

A secret mission. A ticking clock. Bricks on Track is the inside story of how a global team of creative mavericks set out to pull off an impossible heist. Build 10 full-size, drivable LEGO Formula 1 cars in secret - and deliver them to the Miami Grand Prix for the likes of Lewis Hamilton, Lando Norris and Pierre Gasly to race in front of a worldwide audience. A celebration of human imagination, teamwork and the power of play. A reminder, for kids and parents alike, that if you can dream it, you can build it.


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Details

Credits

  • Entrant Company
    • JustSo
  • Brand
    • LEGO
  • Advertising Agency
    • JustSo
  • Design Agency
    • JustSo
  • Production Company
    • JustSo
  • Client
    • The LEGO Group