Bleed for the Throne

When extreme winter weather caused an emergency blood shortage for the American Red Cross, a show known for its bloodshed rallied the world’s most diehard fans to prove their devotion – by bleeding for it. Anyone who donated blood for the throne had the chance to win the ultimate prize of watching the season eight premiere ahead of the worldwide release. Bleed for the Throne kicked off with an immersive experience at SXSW, before rolling out nationwide and spreading across the world.