Big Mac Conspiracy

The little three-line menu button at the top corner of most websites is called the hamburger menu. This campaign claims that the internet icon is a burger icon: the Big Mac. We created a whole conspiracy to point this out in a fun and entertaining way. The 20-minute mockumentary made by the fictional conspiracy theorists brings the whole search for the truth together through compelling storytelling and characters. The film provided material for executions from TikTok to tv commercials and the cinema trailer, while the conspiracy run wild all over internet. To show the Big Mac is the icon.