A Homeless Success Story — On a Receipt

The Big Issue Japan is an organisation that reintegrates the homeless into society by employing them as the vendors of its magazines. Recently though, these vendors have been constantly mistaken for illegal peddlers. We came up with a promotion that would educate people of the issue's complexities: pop-up receipts. By collecting all five versions, customers can see for themselves how the the five steps of reintergration works to get homeless people off the street.