An alumnus of Sir J. J. Institute of Applied arts, Sarang specializes in type design and Calligraphy. In 2005, he founded ‘WhiteCrow’ – a type foundry and design studio based in Mumbai. White Crow has steadily found its niche in multi-lingual branding, designing custom typefaces across Indian scripts and calligraphy.
Sarang is also a co-founder of Ek Type, a collaborative type foundry based in India that specializes in developing fonts across Indian languages, many of which will be multi-script.
Most of Ek Type fonts are Open Sourced Google fonts.
Sarang is a part of ‘Aksharaya’, a group of Letter conscious people who channelise their collective efforts to document, promote, explore and create awareness about Indian scripts.