How taste plays an important role in evaluating the portfolios of talent

Recruiting in the creative sector can seem a little same-y: the same CVs, the same portfolios, the same backgrounds. But what if we tried something different? What if, instead of homogeneity, we looked for differentness.

Viv Greywoode, Head of Design at Stink Studios, outlines how brands and agencies can "find that quirk" – people with different ways of creating, living and working, in this excerpt from histalk at D&AD Festival. And although it might take time to find and foster unique design voices, Greywoode explains exactly why and how we need to be paying attention – starting with the power of the cool side hustle.