How to design immersive experiences
Secret Cinema is known for taking popular and cult films off the silver screen and using them as inspiration to design immersive experiences. In these experiences, the audience doesn't sit back, but actively participates in the narrative of each happening, fulfilling a longing for escapism and exploration.
Here Secret Cinema Senior Producer Andrea Moccia takes us through the history of immersive experiences and the idea of experiential design for entertainment. He draws inspiration from past Secret Cinema productions, intricate examples of theatre set design and Punchdrunk's immersive plays, to name a few.
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