Experiential Jury

Highlighting the importance of great brand experiences, the Experiential category recognises work that seeks to demonstrate interaction between consumers and brands through experience-led activations such as stunts, events, pop-up shops, technology-led experiences and public environments for brands.

Sub-categories include:

1201 - Next Creative
1202 - Community Experience
1203 - Branded Entertainment Experience
1204 - Public Environments
1205 - Expos, Conventions and Trade Shows
1206 - Out-of-Home
1207 - Use of Technology
1208 - Retail