Dan Germain

About

Hello. I'm Dan. I've worked at a place called innocent since we started it in 1999, and nowadays I am the Group Head of Brand and Creative. These days my duties include working with the in-house creative team, and overseeing all design, copy and creative tasks, from ads to digital to books to packaging. I also try to focus on the areas of culture, sustainability, innovation and ethics, maintaining the brand's most important values. And I spend time trying to figure out how we stay innocent as we launch in new territories. Creating the tone of voice and the brand look/feel/culture from scratch are what I'm proudest of, and I'm still searching for ways to keep the business both useful and interesting...Read more