Blurred Unboxing
Award: Yellow Pencil
Yellow Pencil / Creator Content / Tactical / 2025
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Creators
Influencers don’t do free publicity—especially not stars like Pugliato, one of Colombia’s biggest TikTokers. But when he got football jerseys inside Ramo’s signature box, he blurred the logo to avoid giving us exposure. His effort backfired—his followers instantly recognized the box and demanded: “We want the Ramo box!”
We jumped in. In 24 hours, we recreated the iconic box—with a twist. Everything inside, even a special-edition jersey, had a blurred logo. We sent it, unsure of his reaction. The result? A second unboxing—for free. The impact? Bigger than if we had paid for it.
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