Mozilla: Reclaim The Internet
Award: Wood Pencil
Wood Pencil / Type Design & Lettering / Superfamily / 2025
Award: Shortlist
Shortlist / Brand Identity Refresh / Brand Strategy
Award: Shortlist
Shortlist / Type Design & Lettering / Variable Font
Mozilla needed a way to better represent the brand and their mission because while they’ve been at the forefront of issues like privacy and open-source for years, they haven’t received enough recognition for their work. They needed a brand identity that was rooted in the Mozilla manifesto and connected to activists, government, and regular internet users alike. We focused on galvanizing people to Reclaim the Internet, creating a system that worked whether you were a grassroots activist or a government official. It was time to help people gain control over how the internet impacts their lives.
Sorry, this entry appears to have no assets.