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I'm Neale Daniher

Award: Shortlist

Shortlist / Digital / User Participation / 2023

Since Neale Daniher was diagnosed with Motor Neurone Disease in 2013, he has always been the voice of FightMND, a charity created to help find the cure. But in 2022, the disease unfortunately took away one of his greatest weapons: his voice. This left FightMND with a unique problem. How do you continue to create a rallying cry to the entire country when your spokesperson has lost the ability to speak? By leveraging the duet feature on TikTok, the whole of Australia could donate their voice to Neale and help him give his loudest speech yet.

Credits

Lead

Client

Advertising Agency

Production Company

Country

Chief Creative Officer

  • Jim Curtis

Colourist

  • Alina Bermingham

Director

  • Chris Nelius

Director of Photography

  • Sherwin Akbarzadeh

Executive Creative Director

Group Creative Director

  • Anthony Phillips

Head of Production

Music Composition

  • Electric Dreams Studios

Offline Editor

  • Phoebe Taylor

Online Editor

  • Drew Downes

Production Director

Sound Engineer

Campaign Manager

Chief Strategy Officer

Co-Founder

Director of Marketing Communications

Head of Campaigns

Head of Project Management

Planner

Planning Director

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