• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Clash from the Past

Award: Graphite Pencil

Graphite Pencil / Digital / Integrated / 2023

Award: Graphite Pencil

Graphite Pencil / Entertainment / Scripted Long Form

Instead of celebrating Clash of Clans’ 10th anniversary, Supercell celebrated a fake 40th anniversary, set in an alternate universe where Clash had existed since 1982. To do it, Wieden+Kennedy created an entirely made up 20-minute documentary. It covered 40 years of history, and was shot on five different era-specific cameras. The team created commercials for fake products, fake interviews for fake morning shows, and even scenes from a fake movie. At the heart of it were three games that were made for real: an 80s arcade platformer, a 90s racer, and a 2000s-era RPG. Even though the games were playable, everything was a work of fiction.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again