Macmillan Cancer Support is one of the largest cancer care and support charities in the UK best known for its fundraising and cosy coffee mornings. However, most people don’t know about the vital services it provides. Super Surgeons: A Chance at Life was a fully integrated brand-funded campaign, featuring a three-part docuseries that aired in a primetime slot on Channel 4. It was supported by branded idents, four short films, and a full suite of online and social assets to further extend Macmillan’s message as a critical service helping people living with cancer.