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The Trash Collection 2021

Award: Shortlist

Shortlist / Integrated / Corporation / 2022

Because IKEA is so affordable, many people see its products as disposable. To show just how little it takes to give furniture a new life, IKEA launched The Trash Collection 2021. For nine days, the retailer collected real IKEA products which had been thrown away at the dump or abandoned. After some light refurbishment, the items were sold a new collection back at IKEA and documented the journey in as part of a brutally honest 360-degree campaign.