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Upstream

Award: Graphite Pencil

Graphite Pencil / Art Direction / Film / 2021

Award: Shortlist

Shortlist / Visual Effects / Compositing

As a partner of the Olympic and Paralympic Movements, Toyota created a message connecting the brand’s mobility vision of an inclusive, barrier-free world. Jessica Long's story demonstrates that when a person is free to move, anything is possible. Upstream follows the story of Long – a Team Toyota athlete born with fibular hemimelia – from being in an orphanage to getting adopted into a loving family who support her journey of becoming a successful Paralympic swimmer. The spot launched at the Super Bowl 2021 and received glowing reception on major media outlets and social media.

Credits

Client

Country

Advertising Agency

Design Agency

Production Company

Account Director

  • Keitaro Nagao
  • Kimberly Bingham
  • Marco Koenig

Account Supervisor

  • Dylan Roley

ACD Art Director

  • Alice Blastorah
  • Yusong Zhang

ACD Copywriter

  • Britt Wilen

Assistant Editor

  • Evan Bluestein

Assistant Mix Engineer

  • Ian Connie

Assistant Sound Editor

  • Kai Paquin

Chief Creative Officer

  • Jason Schragger
  • Keiichi Higuchi

Chief Operations Officer

Chief Strategy Officer

  • Mark Turner

Colour Artist

  • Jill Bogdanowicz

Composer

  • Norman Kim

Compositor

  • JD Yepes

Creative Director

  • Alex Thomas

Director

  • Tarsem

Director of Photography

  • Paul Meyers

Director of Public Relations

  • Kimberly Harms

Editing Company

  • Final Cut

Editor

Executive Communications Director

  • John Lisko

Executive Creative Director

  • Fabio Costa

Executive Music Producer

  • Kristina Iwankiw

Executive Producer

  • Jim Bouvet
  • Rodrigo Vargas
  • Susie Boyajan
  • Suzy Ramirez

Group Account Director

  • Amy Turnbull

Group Creative Director

  • Marc d'Avignon

Group Director - Earned Media and Public Relations

  • Jana Hartline

Group Media Director

  • Amy Petersen

Group Planning Director

  • Evan Ferrari
  • Keita Kimura

HOP-Producer

  • Ana Orrach

Line Producer

  • Jeremy Barrett

Managing Director

  • Al Reid

Media Director

  • Jessica Noh

Mix Engineer

  • Matt Miller

Music & Sound Design

  • Lime Studios / Lime Sound Design

Music Arrangement

  • The Elements Music

PR Manager

  • Ava Bantansky

Senior Music Supervisor

  • Kristen Hosack

Senior Producer

  • Kayla Phungglan
  • Stephanie Dziczek

Senior Project Manager

  • Berna Dikicioglu
  • Ryan Ritchie

Senior Strategic Planner

  • Amanda Ephrom

Sound Design

  • Michael Anastasi

Strategic Planning Director

  • Hailey Marsh

Telecine

  • Company 3

VFX Producer

  • Katharine Buckley
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