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Olay Face the STEM Gap

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Press Campaigns / 2021

Award: Shortlist

Shortlist / Direct / Press & Outdoor

Award: Shortlist

Shortlist / Press & Outdoor / Innovation

To announce its annual $1 million donation and ten-year vision to close the gender gap in STEM, Olay challenged readers to “Face the STEM Gap” with the first beauty ads written in code, released on Women’s Equality Day, and featuring female STEM professionals instead of models.

  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap
  • Olay Face the STEM Gap

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