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Nature Is Calling For Help

Award: Graphite Pencil

Graphite Pencil / Radio & Audio / Commercial Campaigns / 2021

Over the last year, more than three billion animals died in bushfires in Australia and more than 13 million hectares were deforested in the world. World Wildlife Fund needed the world to listen. Wunderman Thompson Chile created Nature Is Calling for Help, a radio campaign made with real bird songs, recorded while their forests were being destroyed – to raise awareness and make the planetary impact of bushfires and deforestation more visible.

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