• D&AD Awards 2021
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Pensions Delivery

Award: Wood Pencil

Wood Pencil / Impact / Local Solution / 2021

Award: Shortlist

Shortlist / Impact / Initiatives / Brands

In the middle of the pandemic, Itaú created and launched a revolutionary pension delivery system for its elderly clients, the most at risk during the Covid-19 crisis. Historically, Argentina has been a cash culture because people couldn’t rely on or trust electronic banking. When the pandemic hit, millions of retirees lined up to receive their monthly pensions, exposing themselves to the virus despite the lockdown. Their choice was stark: risk their lives to go out to the bank or stay home with no money.

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