BBC Studios was tasked with launching a new streaming service from the BBC offering world-class content on culture, politics and ideas for the US and Canadian market, and delivering a brand that connects with the target audience – eclectic, curious free thinkers who embrace having their own views challenged. The flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. A modern interpretation of editorial style, the digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them.
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