Give a Little Love
Award: Wood Pencil
Wood Pencil / Production Design / Animated / 2021
Award: Wood Pencil
Wood Pencil / Animation / Mixed Media
Award: Shortlist
Shortlist / Animation / Characters & Creatures
Award: Shortlist
Shortlist / Art Direction / Film
Award: Shortlist
Shortlist / Sound Design & Use of Music / Original Composition
Award: Shortlist
Shortlist / Direction / Film
John Lewis & Partners needed to create loveable and unique characters to help tell the story of the different ways you can give a little love, no matter how big or small the gesture. It was vital that the characters captured the hearts and imagination of the nation, and that the visual aesthetic pushed the dial from where the brand had been previously. adam&eveDDB enlisted the help of nine creatives – illustrators, animators and makers, all experts in their field. Everything from the stop motion claymation characters, felt figurines and puppet pigeons to the felt tip drawings and 2D animation were painstakingly crafted by hand.
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