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Shot on iPhone 12 Pro Max I Chinese New Year – Nian

Shot on iPhone 12 Pro Max I Chinese New Year – Nian

Entirely Shot on iPhone, Nian is an alternative take on Chinese New Year folklore that traditionally portrays the titular character as a terrifying monster. In this version, a brave little girl confronts her fear of the unknown by seeking out the elusive Nian. When she discovers he was misunderstood all along, a beautiful friendship ensues. Created in partnership with a Golden Globe-nominated director, this 12-minute heartwarming tale encouraged people to embrace possibilities outside their comfort zones as the world grappled with uncertainty into the new year.


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  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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