For 12 days in June, Sydney Film Festival (SFF) takes over eight venues across the city, showcasing the best in film from around the world. In 2018, sales and engagement stalled, and the festival realised business as usual would no longer cut it. It was essential that SFF engaged with die-hard festival goers while also introducing first-time attendees to the festival. The 2019 identity focused on what unites all of the festival’s audiences, the screen, and aimed to bring the city alive with film.
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