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The Call

Award: Wood Pencil

Wood Pencil / Radio & Audio / Radio Adverts over 30 seconds / 2020

Award: Shortlist

Shortlist / Casting / Voice Performance

Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes.

What did the judges have to say?

My favourite Pencil is the Wood Pencil for The Call – a two-minute audio ad/experiment for EmpowerHer NY. Imagine that even your name, and how you sound through the phone, can determine your chances in life. Have a listen. It is a heartbreaking and sad reality.

Liesbeth Demolder, Managing Partner, Raygun

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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