Wood Pencil / Radio & Audio / Radio Adverts over 30 seconds / 2020
Shortlist / Casting / Voice Performance
Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes.
What did the judges have to say?
My favourite Pencil is the Wood Pencil for The Call – a two-minute audio ad/experiment for EmpowerHer NY. Imagine that even your name, and how you sound through the phone, can determine your chances in life. Have a listen. It is a heartbreaking and sad reality.Liesbeth Demolder, Managing Partner, Raygun
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