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Play Food from the Future

Award: Wood Pencil

Wood Pencil / Product Design / Promotional / 2020

To trigger curiosity about sustainable food and the WIN WIN Gothenburg Sustainability Award, Happy F&B + Forsman & Bodenfors created a new set of play food toys. They aim to spark a discussion around what is considered food and not, challenge the ‘yuck factor’ and hopefully open up both children's and parents' minds. No mass-producing or shipping, the toys are free to download at the website. The recommendation is to 3D-print them in PLA, a carbon-neutral material.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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