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All That We Share – Connected

Award: Yellow Pencil

Yellow Pencil / Casting / Film Advertising / 2020

Award: Yellow Pencil

Yellow Pencil / Casting / Use of Street Casting

90% of the Danish population avoid speaking to strangers in public spaces. To address this issue, TV 2 Denmark created a social experiment to see how it affects people when they go from being strangers to being connected. The experiment needed a cast of people that were all connected to one another without knowing it themselves. These connections would end up as the storyline of the film. It took four investigative journalists four months’ of work to find this cast of 32 people. The film achieved over 66 million unpaid views.

What did the judges have to say?

All That We Share was one of the biggest challenges ever seen in casting. It's the campaign every casting director would dream of but nobody would dare take up or know where to begin with.

Edu Perez, Casting Director

Are you credited on this winning entry?

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