Squarespace exists to help customers realise their ambitions, but the journey of bringing something new into the world is rarely a straight line. There’s the mental game that happens when you ‘try on’ different versions of the idea, and mold it until it feels ready to share. Squarespace wanted to draw a comparison between that and building a website, and show how creating a site can be a crucial part of shaping your dream and bringing it to life.
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