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Behind the Mac

Award: Graphite Pencil

Graphite Pencil / Sound Design & Use of Music / Existing Music / 2019

Sequels have become a third of all top-grossing movies. Creativity scores have been in decline since the 90’s. And even the chord structures of popular music become more similar each year.
Creativity is in crisis. However, Apple has always championed the power of creativity. So, we launch a global campaign celebrating a diverse array of people making wonderful things behind the Mac.

  • Behind the Mac

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