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The Wayback

Award: Side Hustle Pencil

Side Hustle Pencil / Side Hustle / Start-up / 2019

The Wayback is a tool we all wish we’d had when our own loved ones were living with dementia; a Virtual Reality film series that recreates positive moments from the past, to trigger memories and spark precious conversations with carers and loved ones. In order to create the pilot film, we crowdfunded on Kickstarter, with many backers featuring in the final film. The Wayback was awarded the 2018 Challenge Dementia Prize by the Alzheimer’s Society, recognising its impact in trials and enabling us to now create more memory films for more people.

  • The Wayback
  • The Wayback
  • The Wayback
  • The Wayback
  • The Wayback
  • The Wayback

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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