The Wayback
Award: Side Hustle Pencil
Side Hustle Pencil / Side Hustle / Start-up / 2019
The Wayback is a tool we all wish we’d had when our own loved ones were living with dementia; a Virtual Reality film series that recreates positive moments from the past, to trigger memories and spark precious conversations with carers and loved ones. In order to create the pilot film, we crowdfunded on Kickstarter, with many backers featuring in the final film. The Wayback was awarded the 2018 Challenge Dementia Prize by the Alzheimer’s Society, recognising its impact in trials and enabling us to now create more memory films for more people.
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