To tackle with the low concern toward environmental issues and low donations per household (only 1/108 of western countries), WWF JAPAN offered a new way to allow Japanese people to think about the environment and make donations easily. The idea centered on selfies, with the concept: This is the kind of selfie they would upload, if wild animals could ask for help. Against environmentally un-photogenic backgrounds, photos of endangered animals from all over the world were uploaded on Instagram #ANIMAL_SELFIE, allowing direct donations.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.