Perfeccionista
Award: Wood Pencil
Wood Pencil / Packaging Design / Luxury / 2019
Perfeccionista (Perfectionist) is a limited-edition single-estate wine that has its origin in a highly personal way of working, considering and understanding nature we call 'Thoughtful Viticulture'.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
And for the sake of exclusiveness and added value, the 697 units in the limited edition were made to be different to one another.
The announcement of the product launch created great expectation.
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