To help Amazon Prime Video become a bona fide entertainment brand and entice a new generation of TV streamers to the brand, we developed an idea which focused on people's relationships with great shows. The campaign anchored on the insight that your favourite shows don't just stop when you've finished watching, they stay with you throughout your daily life too. With this idea, we depicted Amazon Prime Viewers transforming in various ways by the shows that had immersed themselves in.
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