Mercedes-Benz - Bertha Benz
Award: Graphite Pencil
Graphite Pencil / Direction / Branded Content & Entertainment- Fiction / 2019
In a time when "car" was not even a word yet, and people relied on horses to pull their wagons, one woman challenged the status quo. To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey with an automobile. 131 years later, we celebrate her with a short film launched on International Women’s Day and dedicated to all the brave and visionary ones who stop at nothing to move the world forward.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.